Bags that travel far.
A website that listens.
Oceya is TSK’s own bag brand. We built the website and photographed the products – today the owner maintains it himself, in conversation with his AI assistant.
A brand of its own
needs a stage of its own.
TSK is a specialist dive shop in Bern and Zurich. With Oceya, TSK developed its own collection: bags and travel gear for divers and travellers, designed in Switzerland and built to last – from carry-on to duffle to the waterproof Quick Bag.
What was needed was a presence that shows the products calmly and with quality, works in several languages – and that the team can keep up to date itself, without a CMS and without an agency for every change.
From the photo studio
to the chat.
Product photography
Photographing the bags was part of the job: cut-outs for the collection, close-ups of zips and loops, views inside. Consistent light, so every bag holds its own next to the others.
Website with MADLAB // Publishing
The website was built in conversation with an AI assistant via MADLAB // Publishing: home page, product pages, philosophy, materials and stockists, in English, German and French. Lean, fast and without a CMS.
Handover to the owner
Since launch, TSK has maintained the site itself. New copy, different images, an extra product: Daniel Schmid tells his assistant what should change, checks the preview and publishes.
Every bag
in the right light.
The images are not an extra, they are half the presence. We photographed the whole collection – from calm cut-outs to the detail that shows why a loop sits exactly there.
“I never thought it would be so convenient to run the entire site just through the chat.”
“I now do most of it by voice; I’m thrilled.”
Daniel Schmid, owner of TSK
One collection.
One system.
oceya.ch shows the bags the way they are meant to be: as a system that fits together, with clear product pages and a pointer to where you can see them in Bern and Zurich.
And because maintenance happens in conversation, the site stays current – even when the shop is busy.
Your website,
maintained in conversation?
With product photos or without: we build the site, you keep it current with your AI assistant. The first website on MADLAB // Publishing is free.
What else
we work on.
