Case study · store.Guru

Software that grows
week by week.

Some projects are a single throw. Others grow, breathe and keep developing — store.Guru is firmly of the second kind.

The brief

A trade no standard
system describes.

store.Guru is our own point of sale and CRM solution for specialist sports retail, with a focus on dive shops. It carries what actually comes up in such a business: products and stock, sales and till, courses and trips, customers and members, rentals, repairs, ordering, vouchers, stocktaking, accounting with daily closings and statistics, reminders, QR invoices and the online shop connection.

store.Guru: Checkout view at the point of sale
What we did

Built in a shop,
not at a drawing board.

01

A web app, not a program

No installation, no question of which computer holds the current data, no update theatre. Whether someone is standing at the till, sitting in the office or checking from the road, they are on the same state of things.

02

Grown out of daily business

An end date for promotional prices, merging duplicate customers, QR invoices, the TSE connection for Germany, the online shop module: most extensions did not come from a concept but from a sentence someone said at the counter.

03

Maintained, not administered

The changelog is long because things keep being added, fixed and refined — in close coordination with the people who work in it every day. It is not a product we built once and now manage.

store.Guru: Product management with variants
The result

And now
store.Guru 2.0.

After many years, a second version is being built: leaner, cleaner and considerably more extensible, with a modular architecture and open to specialist retailers in any trade.

Fewer special cases in the core, more clear interfaces — deliberately designed rather than historically grown, and without losing the closeness to practice that made the first one strong.

About the client

A product,
not a project.

store.Guru is used every day in real shops. That is the difference to software that is demonstrated: every awkward corner turns up sooner or later at a till with a customer waiting.

Let’s talk

A trade that does not fit
into the standard?

The question worth asking first is which part of the day costs the most time — not which system to buy.

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